Anna Durai drives an auto, which is equipped with free Wifi, newspapers, magazines, refreshments, and a range of electronic gadgets to keep his customers entertained. And all this is offered for free!
Anna Durai who’s doing this since 2012, has given over 40 speeches at corporate offices and 7 TED talks
It’s a known fact that Mahindra Group Chairman, Anand Mahindra, never misses an opportunity to appreciate smart business skills, be it in any field, or at any level. And recently, a Chennai auto-rickshaw driver has managed to impress the business tycoon with his innate customer management skills. Anna Durai drives an auto, which is equipped with free Wifi, newspapers, magazines, refreshments, and a range of electronic gadgets to keep his customers entertained. And all this is offered for free, just to give his customers the best experience possible.
If MBA students spent a day with him it would be a compressed course in Customer Experience Management. This man’s not only an auto driver… he’s a Professor of Management. @sumanmishra_1 let’s learn from him… https://t.co/Dgu7LMSa9K
— anand mahindra (@anandmahindra) January 22, 2022
His business skills have thoroughly impressed Anand Mahindra, who not only shared his story, covered by The Better India, on his social media handle but also called him a Professor of Management. In his post Mahindra said, “If MBA students spent a day with him, it would be a compressed course in Customer Experience Management. This man’s not only an auto driver… he’s a Professor of Management”.
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Honoured to see this message sir, thank you.
— Anna Durai (@Amazingauto5758) January 22, 2022
Durai replied to the tweet saying: “Honoured to see this message sir, thank you.”
In addition to magazines and refreshments, his auto also has an iPad Pro, a laptop, AWS Deep Lens, Amazon Echo, and Google Nest, which can be used by customers while travelling in his auto. When asked why he’s taken such an approach he said, “My customer is my real god. I am able to eat using the money I earn from my customers.” Durai, says he never planned to drive an auto for a living, rather he wanted to be a businessman, but had to take this job out of necessity. But now he says that he loves his job. In fact, Anna Durai adds that the situation has reversed for him, instead of him waiting for customers, now customers wait to ride in his vehicle, sometimes even for hours.
Also Read: Man Builds Vehicle Using Abandoned Parts; Impressed Anand Mahindra Offers A Bolero In Exchange
Anna Durai has been driving his unique auto in Chennai since 2012 and has already become an internet sensation and a motivational speaker. He has over 10,000 followers on Facebook, and he has given 40 speeches at corporate offices and seven TED talks. In fact, Durai, who is a class 12 dropout, has addressed employees of Vodofone, Hyundai, Royal Enfield, Danfoss and Gamesa. He also offers free rides to teachers, who he believes do the noblest service. Now after the pandemic, he also offers free rides to sanitisations workers, nurses, and doctors.
Also Read: Anand Mahindra Shares Video Of A Tiger Tussling With A Xylo; Says They Both Find Mahindra Cars Delicious
Indeed @anandmahindra this is customer centric innovation at its best!
— Suman Mishra (@sumanmishra_1) January 22, 2022
Anand Mahindra had also tagged Suman Mishra, CEO of Mahindra Electric saying “Let’s learn from him.” To which Mishra replied “Indeed Anand Mahindra this is customer-centric innovation at its best! We @MahindraElctrc are keen to collaborate, learn and scale this mindset Anna Durai (@Amazingauto5758).”
Right now, according to Anna Durai’s social media handle, is moving to electric mobility, and has even purchased a Piaggio Ape E-City electric passenger three-wheeler.