One of the late Virgil Abloh’s (opens in new tab) final creative collaborations was the Project Maybach (opens in new tab), developed hand-in-hand with Mercedes-Benz’s luxury division. The second and most ambitious project Abloh undertook in partnership with Mercedes’ Gorden Wagener (opens in new tab), Project Maybach spliced Mad Max vibes with far-flung visions of a land-going superyacht. 

The 6m long beast spoke to a growing trend of going beyond luxury SUVs. With oligarch chic woefully out of favour, niche luxury manufacturers in every sector are seeking different outlets. Bulked up SUVs that promise protection instead of off-road prowess give off a whiff of the illicit, effectively armoured cars for the road. Again, this isn’t a great look for 2022. Instead, radical off-roaders take the basic premise of the luxury SUV but stress the utility, both visually and physically. 


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