’s latest Audio Interview “China’s EV Industry: 2022 and Beyond” features Bill Russo. Russo is the Shanghai-based founder and CEO of Automobility Limited, a strategy and investment advisory firm helping its clients to create the future of mobility. His more than 35 years of experience includes 16 years as an automotive executive, including 17 years of experience in China and Asia. He has also worked nearly 12 years in the electronics and information technology industries. He has worked as an adviser and consultant for numerous multinational and local Chinese firms in the formulation and implementation of their global market and product strategies. Russo also is currently serving as the chair of the Automotive Committee at the American Chamber of Commerce in Shanghai.

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In the 17-minute Audio Interview, Robinson discusses these questions:

  • Have Chinese brands reversed the tables and gained a sustainable advantage over foreign brands in the EV race? Can global OEMs catch up?
  • Can Chinese brands hold their gains as multi-national carmakers enter the EV game in China?
  • Should multi-nationals restructure their businesses in China in the EV era, now that they can own more shares? Does this even make sense as the market preference shifts to digital and user-centric services?
  • Can Chinese carmakers translate their EV relevance and value propositions to become globally successful brands in other markets, especially in Europe and the US?

In his current role, Russo advises start-ups, corporations and investors on how to maximize their participation in China’s Automobility Revolution. In order to achieve success, he believes they must expand their focus from the product (the automobile) to the utility derived from the product (automobility) and create a business model and digital ecosystem optimized to provide digitally enabled solutions for both car owners and mobility services users. Russo was previously the regional head of Chrysler in Northeast Asia, where he successfully negotiated agreements with partners and obtained required approvals from the China government to bring six new vehicle programs to the market in a three-year period, while concurrently establishing an infrastructure for local sourcing and sales distribution. He has a Bachelor of Science in Chemical Engineering from Columbia University in New York, and a Master of Science in Manufacturing Systems Engineering from Lehigh University in Bethlehem, Pennsylvania. Russo is a highly sought after opinion leader on the development of the China market and the automotive industry.

Click here to listen to the audio interview.

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Our flagship Audio Interview series and eJournal newsletters address important business and operational challenges for industry professionals. Published weekly and syndicated through leading industry media partners, our content has a distribution audience of over 1 million automotive professionals worldwide.  The Interviews are syndicated through WardsAuto (US), aftermarketNews (US), ETAuto (The Economic Times of India), TU Automotive (UK), MEXICONOW, BORDERNOW, and HORSEPOWER (Mexico).


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