Supercheap Auto might be best known for automotive parts and accessories, but this month, the brains behind the iconic store have turned their focus to a more charitable – and unusual – endeavour.
Joining forces with Aboriginal artist Caroline Nakamarra Gibson in collaboration with Aboriginal-owned art centre Warlukurlangu – Artists of Yuendumu in Central Australia, the store has released a new range of interior vehicle accessories which “celebrate captivating stories of First Nations culture and history”.
The Water Dreaming Ngapa Jukurrpa range consists of car seat covers, boot organisers, picnic rugs and more.
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Each item features a stunning Aboriginal print and it is made from the “repreve” fabric, which is a specialised recycled polyester, made from sustainably sourced post-consumer plastic water bottles.
On top of this, every item comes in a recyclable cardboard box.
Caroline’s designs tell the stories of her father’s dreaming, Ngapa Jukurrpa (Water Dreaming), and Wimpa Jukurrpa (Lightning Dreaming), which are connected to the “tali” sandhill country of the Gibson Desert, southwest of Lake McKay.
The stories reflect her land, its features, and its flora and fauna, passed down for over 50 millennia through generations.
Highlights in the collection include a beautiful Double Boot Organiser ($49.99), along with a Steering Wheel Cover and Seat Belt Bundle in the same pretty print ($26.99).
Shoppers are also loving the Travel Blanket ($39.99) in the 11-piece strong collection.
Part of the royalties from purchases from the collection will go back to the artist and her community through Warlukurlangu Artists.
The Water Dreaming Collection comes as part of Supercheap Auto’s commitment to understanding and recognising Aboriginal and Torres Strait Isnder cultures, histories, knowledge and rights.
Those who have already spotted the collection online have shared their excitement to get their hands on it, tagging each other on social media and writing comments like “awesome” and that they “love it”.
“It’s good to see that a lot of businesses are incorporating indigenous artwork and design into their products there artwork so truly unique and tells a beautiful story,” one commenter wrote on Facebook.
“So good Supercheap,” another added.
The Water Dreaming Ngapa Jukurrpa range is available from all Supercheap Auto stores and online now.
For more information about the collection, click here.
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